CASE STUDY

Oakwood University, a private HBCU in Huntsville, Alabama, partnered with Volume One Digital to strengthen its digital presence and drive graduate enrollment, while increasing visibility for affiliated initiatives including Oakwood Farms Market, Oakwood Memorial Gardens, and the LEAP entrepreneurship program.

We implemented a performance-driven digital strategy focused on audience segmentation, paid media optimization, and measurable growth across channels.

RESULTS

44%

increase in social media engagement

3 million

new impressions across campaigns

33%

increase increase in overall page views

HOW WE HELPED

Developed an integrated paid + organic digital strategy for Oakwood University across Facebook, Instagram, X, and LinkedIn to drive engagement around academics, campus life, athletics, and alumni success.

Launched multi-channel paid campaigns (Google Search + Display, Meta, YouTube) supporting Oakwood University and affiliated entities, capturing high-intent demand and expanding digital reach.

Unified messaging and attribution across channels to drive full-funnel engagement, measurable conversions, and scalable audience growth

ORGANIC SOCIAL MEDIA GROWTH

Through a consistent posting schedule and tailored content, we successfully positioned Oakwood University as a reliable resource for students, alumni, and prospective students. Each social media account saw steady, month-over-month growth.

  • Achieved an average 20% increase in followers across Facebook, X, LinkedIn, and Instagram.

  • Drove 30% growth in page visits, expanding platform visibility and traffic.

  • Increased overall engagement by 44%, signaling stronger audience activation and content resonance.

PAID MEDIA IMPACT

  • Delivered 3M+ total impressions across integrated paid campaigns.

  • Generated 2.4M+ impressions for undergraduate and graduate programs.

  • Drove 150K+ website visitors and 40K+ prospective student conversions.

  • Reached 500K+ users in the Greater Huntsville area to support affiliated businesses (Oakwood Farms Market, Oakwood Memorial Gardens, LEAP).

  • Increased brand visibility and community engagement while directly supporting enrollment and local business growth.